Rena Li, Rayray, Rere

Rena Li, Rayray, Rere

Rena Li, Rayray, Rere

Who is she?

Who is she?

Who is she?

I care about lowering the barriers to entry for essentials that should be accessible to all.

I graduated from UCSB with a BA in Economics & Accounting. With a tenacious curiosity for how the world works, I gained experience in a slew of industries: FinTech, EdTech, Women's health, and E-Commerce. Just like Howl’s Castle, I am a proud hodgepodge of skills and experiences, passionate about helping people design the world they want to live in.


This means crafting experiences that lower the barriers to entry for life’s building blocks; whether that be in education, finance, health, or beyond.

You can't connect the dots looking forward; you can only connect them looking backwards.

You can't connect the dots looking forward; you can only connect them looking backwards.

My design journey

My love and curiosity for art started during the “terrible twos”, when I would unashamedly doodle over my brother’s homework.


From a young age, I loved crafting scrappy solutions and taking apart household items to understand how they worked. Even while pursuing a degree in Economics & Accounting, I would spend vacations sketching new user flows for the apps that I use.


When my grandmother passed away in 2020, I took a good, hard look in the mirror and was forced to answer my own question: do I want to spend my limited time on Earth not living a life true to myself?


The answer was no.

After taking a leap and walking away from a career in finance, I explored different design roles, finally arriving at product design.


What I love about product design is its emphasis on research-backed findings. Although I have a free creative spirit, I appreciate the presence of (some) rules and constraints, because we then use those rules to test the limits.


Throughout the years, I've zig zagged my way into design, ecommerce, fashion, women's health, and education. And I can't wait to see what's in store for me next.

Currently exploring

  • How to perfect the curve of a banana-inspired earring

  • A solution to help women navigate the ebb and flow of hormonal changes with clarity, confidence, and self-understanding

  • Zumba!!!!!!

Recently I

Recently I

  • Designing value-based-care consumer experiences at Harbor Health

  • Led consumer-facing design at Knack, a platform that connects students with peer tutors

  • Re-branded and redesigned my online shop, Lotus Haus Studio

Let’s have some tea!

Let’s have some tea!

Whether you want to collaborate together or simply share our stories, I won’t pass up an opportunity to connect and learn.


renali.2938@gmail.com

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