Viacela
Platform
Desktop and mobile web
Timeline
Oct 2024 - Jan 2025
Core responsibilities
UX/UI design, direction, design system
Role
Founding product designer
Client
Student-friendly LLM built with OpenAI and Anthropic models
Viacela is an AI-powered platform designed to amplify students' authentic voices. By fostering frictionless reflection, we create dynamic profiles that capture both tangible achievements and intangible growth, empowering educators to personalize support and guiding students toward career readiness.
I was brought on as the founding product designer and leading design voice with Richard __ (prev CTO of Command Bar) and George Tang to co-create the Viacela MVP for beta launch in January.
Problem
On average, students receive only 40min of career counseling per year
Educators are unable to deeply understand a student's strengths, developmental areas, and aspirations. Traditional methods fail to provide personalized, actionable insights, leaving students without the tailored support needed to navigate individual pathways and achieve career readiness.
Schools lack the staff and resources to ensure every kid's needs are visible and supported.
My role
Evolving a demo app to MVP for live user testing
As the Founding Product Designer at Viacela, I worked closely with the CEO and founding engineer to define the MVP's goals and scope. In a highly ambiguous environment, I led structured brainstorming sessions to align the team's vision and clarify objectives. I introduced structure to our workflows by creating internal documentation and SOPs. Collaborating with the founding engineer, I ensured designs balanced innovation with technical feasibility, leveraging a deep understanding of LLM capabilities. I also drove ongoing discussions to prioritize features that would balance client needs with student engagement, aiming for product-market fit.
Current demo
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Business requirements
Designing responsive experiences for 3 users: students, teachers, and parents
Define UI/UX experience and create high fidelity and responsive designs, optimized for mobile and tablet use:
Student interface
Daily reflections
Viewing past entries
Viewing the latest AI-generated profile
Admin & teacher interface
Viewing student data, surveys, and profiles
Validating and confirming upcoming AI-generated survey questions
Validating and confirming upcoming AI-generated student profiles
Suggesting questions/edits
Parent interface
Viewing student profile
Suggesting questions/edits
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📱 Final MVP - Mobile web
Student flows
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Admin & teacher flows
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💻 Final MVP - Web
A peak at the web experience
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Challenges
Training the LLM / navigating ambiguity
While high level objectives were clear,
had to be careful of latency and load times
due to cost of refreshing profile, we had to set restraints to
Adapting new design trends
Research
User research on students and schools to understand what kind of information would be helpful for them to help support their students.
Wireframes
Designing for mobile optimization
One key decision I made was how to design the mobile version of the application. Through user research, I discovered a few key things:
Users no longer rely on the header
Brand identity has changed.
A challenge is designing the app to operate on familiar mental models, yet still step out of the bounds of a normal website, such as an ecommerce website or apps with bottom navigation tabs.
✦✦ The process ✦✦
Want to learn more? Let's chat!
I'm happy to walk through details of my design process through a discovery call. You can reach me at renali.2938@gmail.com or schedule a time on my Calendly.