#bossbabesatx. A rapidly growing brand.

#BossBabesATX is a non-profit that amplifies and connects women and nonbinary creatives in Austin, TX. 

Problem: When #bbatx, a non-profit that hosts in-person events, first launched, its brand and online presence was indistinguishable from Instagram accounts that posted feminist quotes. The millennial pink may have been a culprit.

Challenge: The organization needed a logo and brand identity that felt universal, inclusive, with a splash of femme and a dash of Texas.
Logo design

July 2017