Tiger Balm. Pain Hurts. Hurt Pain.

Insight: Tiger Balm is marketed in North America for athletes’ muscle pains. Growing up Chinese-American, Tiger Balm was anything but just for muscle pain — it was freaky effective, a one stop shop for everything. As long as it hurt, it got the job done. 

Message: Tiger Balm is the merciless obliterator of anything from the mild discomfort of a mosquito bite to serious pain.
Art direction