Car2Go. They’re everywhere.




Problem: Car2Go is best known for their iconic blue and white Smart cars. However, people weren’t aware of Car2Go’s latest addition of an inconspicuously branded fleet of Mercedes Benz.

Insight:
Once you notice a type of car, you can’t unnotice it.

Solution: Make the inconspicuous, sleek Benz conspicuous in a campaign that draws attention to how it seems like there’s one lurking around every corner.
Role
Art direction
Photography



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Mark